C4EU - RAW

In this episode, Miguel Martins introduces Live Content, his digital advertising agency of 15 years. Now part of CommUnity for Europe, Live Content collaborates with other agencies to tailor advertising campaigns to European community needs.
Miguel explores the impact of AI and CGI technology on advertising, emphasizing authenticity in brand communication amidst the evolving landscape of media consumption, legislation, and cancel culture.
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Miguel Martins on LinkedIn
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Community for Europe (C4EU) unites ten European SMEs specializing in communication, marketing, and events. Together, we craft a compelling narrative for EU government communication.
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This episode features Nicolas Esgain, founder of Phrenos, a Belgian agency specializing in government communication for European institutions and international organizations. Nicolas discusses how CommUnity for Europe was created to better serve the evolving needs of European citizens.
Nicolas highlights the challenges of diverse populations, language barriers, and budget constraints, focusing on long-term impact. Optimistic about future growth, the agency invested in a business development unit to secure major European contracts and anticipates rapid expansion in the next two years.
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Nicolas Esgain on LinkedIn

Community for Europe (C4EU) unites ten European SMEs specializing...

In this episode, András Tóth, leader of Hungarian digital agency Evista, discusses the importance of international collaboration in web development. He highlights the synergy between internal skills and external partnerships for tackling complex projects.
András emphasizes AI’s role in enhancing efficiency, automating tasks, and reducing errors, while noting its limitations in ethical judgment, contextual thinking, and adaptability. He advocates for a balanced approach, combining both AI and human creativity for optimal development outcomes.
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András Tóth on LinkedIn
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Community for Europe (C4EU) unites ten European SMEs specializing in communication, marketing, and events. Together, we...

In this episode, Susanne Hartinger, CEO of Hartinger Consulting in Austria, explains why the agency joined CommUnity for Europe, highlighting their need for a bigger outlook.
Susanne compares brand connections to personal relationships formed through shared values. She advocates for businesses to clearly communicate their values to attract the right audience and build deeper relationships, fostering stronger brand loyalty.
Learn more about the agency:

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Susanne Hartinger on LinkedIn
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Community for Europe (C4EU) unites ten European SMEs specializing in communication, marketing, and events. Together, we craft a compelling narrative for EU government communication.
Discover C4EU:

Website
LinkedIn

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