Episode 02 - Juan Arcas discusses the integration of corporate experience with local insight
Show notes
In this episode, Juan Arcas, a veteran in European communication since 1992 and present at the founding of CommUnity for Europe, discusses their integration of corporate experience with local insight. He highlights the difficulties of communicating European initiatives across over 30 cultures, emphasizing the need to avoid typical advertising techniques.
The team adapts to these challenges by incorporating diverse agency ideas, balancing bold approaches with precision, and prioritizing in-person collaboration and regular meetings to manage internal communications efficiently.
Community for Europe (C4EU) unites ten European SMEs specializing in communication, marketing, and events. Together, we craft a compelling narrative for EU government communication. Discover C4EU:
Produced by DAS POD (https://daspod.at/).
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